Giovanni Entertainment’s first feature film, That One Beautiful Day and directed by Melora Walters, was selected for the specially curated 2026 Beverly Hills Film Festival. Filmmaker Giovanni James Guidotti was...
A generational staple delivering everyday care and elevated styling performance.
Castor oil has been a beauty staple for centuries. Backstage in hair and makeup trailers, it’s the kind of ingredient pros reach for when hair needs to look polished under...
Giovanni’s worldwide growth on full display at Expo West - now in over 15,000 stores across 30+ countries.
Nominated hair and makeup artists reveal why they trust Giovanni to create award-worthy looks.
Read the entire article HERE
While millions watched Bad Bunny, Lady Gaga, and an electrifying troupe of dancers command the Levi’s Stadium stage during the Super Bowl Halftime Show, the real transformation happened out of...
Giovanni® Eco Chic Beauty heads backstage at the 2026 Grammy Awards
Caring for your hair is a form of self-love, take time to enjoy your hair care rituals
From Hollywood award shows to film and television sets around the world, 2025 was a year of unforgettable behind-the-scenes moments that celebrated Giovanni as the hair care brand trusted by...
Giovanni is proud to support After-School All-Stars, an organization that provides after-school programs for more than 150,000 students across the country. Their work helps give kids a safe, supportive place...
Genlux Get the Look! See Robert Steinken use Giovanni products on the Winter 2025 cover model. Read the Article HERE
As the drive celebrates a decade of giving back, we celebrate Flo - an artist using her platform to uplift her community